My trademark strength has always been the ability to play in both the technical world, and the business development world.
There are developers that are extremely deep in a particular technology, and are very good at what they do, but often time don’t have an interest in the business value of the technology. Conversely, many on the business side can’t bring their ideas to fruition without help.
My trademark strength has been the ability to have one foot in each camp. My niche, and the niche of Enlightened Pixel has been to help small businesses pursue their technical ideas, while remaining keen to their business needs.